Power Up TV MCN Sold To Thunder Studios

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December 4, 2015

Power Up TV MCN Sold To Thunder Studios


Thunder Studios Acquires YouTube MCN Power Up TV ; Opens Studio Doors to Creators

Summary: Power Up TV, a YouTube multichannel network of over 2,000 channels has been acquired by Thunder Studios, the largest independent movie studio in California. The studio will now allow YouTubers who join the network to shoot videos in their stages using their equipment as part of the partnership offering with no upfront cost to the creators.

Video Announcement


March 31, 2015: Thunder Studios formally announces the acquisition of Power Up TV, a YouTube multichannel network. Power Up TV, initially focused on the gaming niche, launched last year on March 7th and quickly grew to over 2,000 channels and 267 million video views. The network will now move into music, comedy, sports and lifestyle programming.

Speaking to media, Carey Martell, the Founder of Power Up TV said, “We are happy to tell our creators we now have a 150,000 square feet movie studio to shoot in.”  He further added, “We also have a fund for original web series and invest up to $500,000 into the programs we greenlight. We intend to be a bridge between new and traditional media, offering thousands of YouTubers a chance to move out of the bedroom or garage and into a real sound stage.”

Power Up TV’s strategy of helping new content creators learn the ropes on how to become small business owners and online marketers is what set them apart from most other YouTube MCNs. The Power Up TV Creator Academy course is specially planned to direct a brand new YouTube user through the steps that are important to gain a large and loyal following. This e-learning class allows members to get access to the proficient information about the inside procedures of YouTube and tactics to become successful. Power Up TV will now convert the material into an accelerator program that includes participation in traditional media programs such as REDucation.

About Power Up TV

Power Up TV is a YouTube multichannel network that develops gaming, music, comedy, sports & lifestyle entertainment. The network launched in March 2014 and has grown to over 2,000 YouTube Partners.

About Thunder Studios

Thunder Studios is a digital media company with special expertise in influencer marketing.  The combination of Thunder’s cutting-edge business intelligence tools, 150,000ft2  production studio, Multi Channel Network for content partners, Record Label and Publishing assets together make Thunder Studios the world’s first incubator for emerging talent to create custom productions and influence consumer audiences for Thunder’s brand clients.


Carey Martell is the CEO of Martell Broadcasting Systems, Inc. He is also the founder of the Power Up TV multi-channel network (acquired by Thunder Digital Media in January 2015). Carey formerly served as the Vice President of Thunder TV, the internet television division of Thunder Digital Media. In the past he has also been the Director of Alumni Membership for Tech Ranch Austin as well as the event organizer for the Austin YouTube Partner monthly meetups. Prior to his role at MBS, Inc. and his career as a video game developer and journalist, Carey served in the US Army for 5 years, including one tour of duty during Operation Iraqi Freedom. Carey is a member of the Veterans of Foreign Wars. Carey also moonlights as the host of The RPG Fanatic Show, an internet television show on YouTube which has accumulated over 3.7 million views.

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