FOR IMMEDIATE RELEASE (9-27-2017)
SLUG: Video Streaming Startup Opens Equity Crowdfunding Round to Public
LEAD: Martell Broadcasting Systems, Inc. has launched Zenither, a video streaming platform and is now soliciting investments under Title III of the JOBS Act for its its new web video platform that allows anyone to build a TV station from web videos and use the same business model as major TV networks.
Los Angeles, CA – Martell Broadcasting Systems, Inc. has launched Zenither, a new video streaming platform and is now soliciting investments under Title III of the JOBS Act for its its new web video platform that allows anyone to build a TV station from web videos and use the same business model as major TV networks. This initial online offering will raise up to $1.07 million dollars, the maximum allowed under Regulation Crowdfunding rules.
The launch of Zenither comes in the wake of YouTube’s choice to implement artificial intelligence to automatically demonetize channels, many Content Creators who depend on the YouTube ad revenue begin to fear for their survivability. The AI implementation has been a disaster dubbed the ‘YouTube Adpocalypse’, having affected many channels which simply report on news headlines and do not feature any content that is a breach of the site’s terms of service.
Indie content owners have few alternatives to YouTube and need a platform that affords them complete control over the finances of their businesses. Even with monetization enabled on YouTube channels a creator has no ability to set the price for ad inventory sold against their content which makes it difficult for them to calculate returns on the investments they make into producing that content. This is very unlike the traditional television industry where station owners determine the price of ad inventory sold against their content and calculate it so they have healthy returns on the investments they make into production
Martell Broadcasting Systems, Inc. has developed the Zenither video streaming application to act as a virtual multi-channel video programming distributor — effectively Zenither operates similarly to a cable service. The content owners themselves decide where to host their video content and then schedule this content into a day schedule accessible from a channel guide much like you would find accessible on cable and satellite TV services. The station owner can also keep 100% of their ad revenue and are not required to share any of it with MBS, Inc. — rather MBS, Inc. will even pay them carriage fees for including stations in paid subscription bundles.
“We are not just another ‘me too’ video app. We’re so much more. We believe the Zenither app will succeed because it makes the traditional business norms easier and more profitable for content owners of all sizes (YouTube creator, indie studio or major Hollywood studio)” says Martell.
Martell went on to say, “What we believe the market wants desperately is a multichannel video programming distributor that brings the full traditional TV business model to the internet and makes it accessible to indie content creators. That’s what we’re doing.”
While much of YouTube consists of amateur productions and cat videos there has been a growing contingent of aspiring filmmakers and artists who have found their voice on YouTube as they broadcast their content to the world. In order to scale up their views and audience they often have to scale up their production value well ahead of where the YouTube economics can support them. With a Station in Zenither, Martell is suggesting that a YouTuber can sell programmatic ad insertion inventory similar to the way they would sell integrated brand sponsorships in their videos. For the viewer they are seeing a playlist of highly curated content, courtesy of the YouTuber, and between program advertising that is automated by the Zenither service.
Martell went on to say that the system is designed with the content creator in mind so that control is back in their hands and keeps their production from devaluation to the worth of pennies. If it is a gift for content creators or even an exploitable tool for bloggers and information marketers seeking better placement of their messaging, the only certainty is that creative content will continue to find a way to be discovered and ideally be afforded the value it deserves.
Tired of the YouTube Adpocalypse? Zenither is a new video service giving creators 100% control over their revenue https://www.startengine.com/martell-broadcasting-systems
Tired of the YouTube Adpocalypse? Zenither is a new video service giving creators 100% control over their revenue URL https://www.startengine.com/martell-broadcasting-systems
Start Engine fundraising portal: https://www.startengine.com/martell-broadcasting-systems
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